Prime Minister Narendra Modi has launched a campaign called ‘Jan Andolan’ for COVID-19 appropriate behaviour on October 8, 2020. The campaign was launched through a tweet by him using a hashtag #Unite2FightCorona. The campaign has been launched with a key message for people to stay united to fight Corona. The campaign reminds people to wear a mask, to wash hands, to follow social distancing and to practice ‘Do Gaz Ki Doori’ to fight the situation. Union Minister Ravi Shankar Prasad urged people to support the PM’s clarion call and continue to observe COVID-19 precautions to save lives of their loved ones and that of their fellow citizens.
The campaign has been launched in the wake of upcoming festivals , winter season and opening up of the economy.”India’s corona virus fight is people-driven and gets great strength from its COVID warriors”, Prime Minister Narendra Modi said on Thursday as he urged people to follow COVID appropriate behaviour. He said collective efforts have helped save many lives. “We have to continue the momentum and protect our citizens from the virus”.
How the campaign will tackle the situation?
The campaign aims to bring a Jan Andolan and encourage people’s participation through activities like wall painting, displaying hoardings and installing electronic display boards in government premises. It also ask the national and local influencers on social media to spread awareness among people. It aims for region specific targeted communication through easily understandable messages so that it reaches to every citizen of the country.
The campaign launched with the aim to encourage People’s Participation (Jan Andolan). A COVID-19 Pledge will be taken by all. A concerted action plan will be implemented by central government ministries, departments, State governments and union territories with the highlights of region- specific targeted communication in high case – load districts, simple and easily understandable messages to reach every citizen, dissemination throughout the country using all media platforms, banners and posters at public places , involving frontline workers and targeting beneficiaries of government schemes which will lead to wall paintings electronic display boards in government premises.
Involvement of Local and National influencers to drive home the message can also play a crucial role in the promotion of this ‘jam andolan’ campaign. For the sake of achieving same target some other provisions which have been made for assuring the successfulness of this campaign will include running mobile vans for regular awareness generation , audio messages, pamphlets brochures on awareness etc. are some of the steps which must be implemented by government and must be followed by every citizen of India. Apart from it, seeking support of local cable operators for running COVID – 19 messages will also be useful and coordinated media campaign across platforms for effective outreach and impact will also play a crucial and effective role.
How India tackled the situations :
Speedy and agile efforts to address the COVID-19 pandemic by India’s national and state governments, NGOs and in some cases, the private sector seem to be yielding positive results. From augmented resources for health care to the manufacture of personal protective equipment needed to protect health workers to the social solidarity and the overwhelming support from all corners. Indian government declared lockdown in awake of preventing the virus infection at very correct time. But, the lockdown has also meant the loss of millions of jobs belonging to daily laborers and informal sector workers , a large proportion of whom are migrant workers. The lockdown has also led to an exodus of many of those same migrant workers from the cities where they worked back to the villages where they lived. They didn’t have any other choice because either the virus killed their lives or starving . Hence, they began to walk thousands of miles to their homes, when the initial three-week lockdown was announced by Prime Minister Narendra Modi of India on March 24.
Furthermore, India joined the COVAX initiative in order to provide equitable access of vaccines to all the countries. To recover from the economic losses India also launched the Pradhan Mantri Garib Kalyan Yojana and Atma Nirbhar Bharat Abhiyan. These schemes were aimed at improving the livelihood of the people amid the lockdown. Media reports point out that India’s COVID-19 curve is flatter than that of several Western nations where the virus has claimed more lives even though it continues to be steeper compared to Asian peers such as Singapore, Japan, and Indonesia. Such comparisons by the media of India’s handling of the COVID-19 pandemic showcase the country in a good light. Equally impressive about the achievements is the fact that India is a lower middle – income country that reported less per capita income from many countries and nearly half of Indonesia’s income and not a fraction near Japan and Singapore.
How does everything lead to social solidarity :
Another positive feature of the response has been the expression of social solidarity and the overwhelming support from all corners. There has been a renewed recognition by the Government of the role of civil society organizations in combating this ongoing crisis.The Government set up a national call, inviting 92,000 civil society organizations with registration to accept foreign funding under the Foreign Contributions Regulation Act, to report to the Ministry of Home Affairs about work being undertaken for COVID-19. Several civil society organizations across the country, who have their presence in the remotest parts of the country, have responded by extending support to migrant workers, the poor in rural and urban areas as well as the homeless adversely affected due to the lockdown. Several of them are helping people access their entitlements which is always a challenge for the poor. Running free community kitchens for migrants, distributing free meal packets and providing essentials such as soap and masks at the doorstep for the elderly, disabled and those affected by the lockdown. Many are collaborating with governments to identify COVID-19 hotspots and deliver services to vulnerable groups. A few others are providing much-needed telemedicine and counseling services to families and communities to help them cope with mental health issues resulting from the tremendous financial and health burden they are experiencing. Other civil society organizations and research institutions are generating real time data through surveys that can inform decision making by the governments. Most international private funders have allowed for grants to be repurpose to accommodate the consequences of the unforeseen scenario.
India is the second most Covie-19 affected country in the world after US. However, first phase of Covid-19 wave in India is receding day by day. India’s recovery rate has been increased to around 85% which stands highest in the world. In the initial wave of Covid-19, it was declared as notified disaster under the disaster management. This helped the State to utilise the funds under state disaster response funds.
The jan andolan campaign aims to have appropriate behaviour of people regarding the following of safety norms for COVID-19, especially during the upcoming festive seasons and winter season. PM Modi has made an appeal to citizens to unite to fight COVID-19. He has asked people to wear a mask, wash hands, maintain hygiene and observe the cleanliness of themselves and in their surroundings. He has also urged people to maintain social distancing norms by following the protocol of ‘Do Gaz Ki Doori’. The campaign will be conducted through the participation of people in awareness activities like wall paintings, displaying hoardings and installing electronic display boards in premises of government offices. Also, people’s participating is expected through social media by spreading the message of awareness by region-specific targeted communication so that the awareness message reach each and every person.
By Umra Khan